The RARE SkinFuel is a rising beauty brand founded by successful female entrepreneur Michelle Chen, who aims to share her secret to plump, glowing skin through minimal, high-quality, all-natural skincare products.

My role as a brand specialist involved shaping the brand's direction to achieve market success by developing strategic plans that positioned the brand effectively in the competitive skincare market. Leading the visual direction, cohesive and appealing designs were created to resonate with the target audience.